The perfect collaboration? Two female entrepreneurs supporting each other

A mutual college friend introduced Uraidah Hassani, Founder of The Women Worldwide Initiative, and Elana Reinholtz, entrepreneur and co-founder of Bird & Stone, earlier this year in hopes that their similar entrepreneurial drive and passion to empower women and girls would spark the perfect collaboration. He was right.

As they say at Bird & Stone, looking great feels even more fabulous when a portion of your purchase goes to helping people help themselvesFrom July through this month of September, purchase a versatile Bird & Stone piece for yourself or a loved one and simultaneously help fund a year of Young Women Rock!, our after-school mentorship program for girls living in low-income neighborhoods in New York City.

Bird & Stone supports organizations that empower and educate people to reach their full potential. “When I found out about TWWI and all the great endeavors they are doing in terms of mentoring, educating and providing opportunity, I knew it would be a great organization to partner with. We prioritize empowering young women as they are a future force to be reckoned with,” shared Elana.

We are excited to partner with Bird & Stone, especially as it means supporting a company founded by two young women. Elana took the leap to start her business (along with her co-founder, Cindy) because she saw a need from people wanting to change the world through something small, like a purchase. Elana explains that, “every piece of Bird & Stone jewelry has a giveback built in that supports organizations like microloans, educational programming, and career training.” This is an exciting partnership for more reasons than simply being a smart business decision. Both Elana and Uraidah see the value in supporting each other as female entrepreneurs. “They [women] are at the forefront of creating jobs in today’s world. There are less of us and we must all support each other to forge ahead,” states Elana.

Start shopping (and giving back)!


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